Google Ads management judged by revenue, not dashboard color
Paid search, Shopping, and the landing pages behind them — built and managed by the same team that can fix your site when the traffic finds a broken page.
Most underperforming accounts have the same two problems. The tracking is wrong, so every optimization is guesswork. And the traffic lands on pages that were never built to convert, so even good clicks leak. We fix that order of operations: measurement first, then structure, then spend. Conversion tracking gets rebuilt and verified against your actual orders or qualified leads, so the numbers in the account match the numbers in your business.
Being an engineering team matters here. When Shopping performance depends on product feed quality across a large catalog, we can write the feed transformations. When landing pages need to load in under two seconds on mobile, we build them. When your CRM needs to send offline conversion data back to Google so the algorithm optimizes for closed deals instead of form fills, we wire it up. That loop is where the compounding gains live.
- Conversion tracking rebuilt and validated end to end, including server-side events and offline conversion import where it applies
- Campaign structure organized around margin and intent, with search term and negative keyword hygiene maintained weekly
- Product feed engineering for Shopping: attribute enrichment, title structure, error resolution, and catalog-scale automation
- Landing pages built and tested by us, not handed off as a recommendation to your team
- A reporting view that shows spend, cost per acquisition, and revenue by campaign in one place, in plain language
- A monthly review where we say what we changed, what it did, and what we're testing next
How we work
Audit and instrument
We review the account and the site, then rebuild tracking until reported conversions reconcile with real orders.
Rebuild structure and creative
Campaigns, ad groups, and copy get reorganized around what you actually make money on.
Fix the destination
We improve or rebuild the landing pages so the traffic we're paying for has somewhere good to land.
Test on a schedule
Ongoing tests on bids, copy, audiences, and pages, with each change tied to a measured outcome.
Work we have shipped
Blackhawk Supply
A full e-commerce platform with AI search across 700,000+ HVAC and plumbing SKUs. Contractors type what they mean; the right part comes back instantly.
700,000 products indexed Read the case studyCommon questions
Enough for the account to gather data, usually a few thousand dollars a month in media before results are readable. Below that, we'd rather help you fix conversion tracking and landing pages first, so the spend works harder when you do scale it.
Tracking fixes and obvious waste reduction show up in the first few weeks. Structural changes need a full learning cycle, so plan on 60 to 90 days for a fair read. Anyone promising a specific return in month one is guessing.
Yes. We often handle the technical side — tracking, feeds, landing pages, site speed — while an in-house team owns brand and content. We're comfortable being the engineers in the room rather than the owners of the whole channel.
Send us your account access and your last three months of spend. You'll get a straight audit before any contract.
One business day. From an engineer. No sales sequence.
or email customers@etlon.net